Media & Entertainment
overview
Expert IT services for the Media & Entertainment
The Media and Entertainment sector is experiencing an increase in mobile and internet penetration and the rising stature of the millennial. These two events alone are transforming online existence into a way of life. This gives the Media and Entertainment industry numerous opportunities to use technology to stay connected with their users across channels/modes of usage. Media houses and other Over the Top (OTT) providers delivering high-speed Internet content are turning towards new-gen technologies like XR (extended reality), content analytics, and hyper-targeted advertising.
As established norms are overhauled, traditional and non-traditional media companies are gearing up for a consumer-driven, social media-connected future. Technology is rapidly erasing the lines between content creators and consumers. Influential online communities are pushing news and events into real-time viral eruptions. New distribution channels and partnerships are creating unprecedented business opportunities.
Sectors
The media sector we serve include
Advertising
With a print circulation in decline, the advertising industry is looking for new opportunities – largely centered on online, mobile, social, and the influence of communities – to address consumers. Many advertising leaders respond to these changes with solutions that draw on customer intelligence to create lasting awareness, rich engagement, and form intent.
Entertainment, Broadcast and Sports
Entertainment and broadcast organizations are pressured to improve content delivery networks that boost revenue. The focus across the sector is on customized solutions that embody social media and community management, mobility, infrastructure, and process optimization, to advance the end customer experience and lower costs.
Publishing and Information Services
Publishing and information groups are motivated on improving distribution, customer relationship management (CRM), customer experience, and the bottom line by leveraging emerging digital solutions. The activities are centered around user experience, content monetization, cross-selling, supply chain integration, and digital learning.
Benefits to our media solutions
Our clients are able to increase end-user productivity without sacrificing usability
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Delivery
Transform your business by focusing on 3 key areas
Data transformation
As audiences find new ways to consume advertising and entertainment, whether it is through tablets, smartphones, connected TVs, PCs, gaming, or mixed reality devices, the competition for attention has never been greater. This evolution has disrupted traditional business models and is driving organizations across the industry to identify new ways in which they can quickly and securely produce and deliver the right content.
Digital enablement
Digital Enablement is all about influencing our client’s journey through Digitalized Platforms that deliver an enhanced customer experience and smarter business processes while lowering the cost and intensifying the speed to market. The digitization of content has changed how media companies think about the creation, production, marketing, distribution, and monetization of content.
Innovation partnership
As our world becomes more digital, advertisers, content creators, and distributors will quickly move past general demographic information and increasingly require more granular customer details for TV as they do for the internet. LTK Soft customers and partners have already begun to show how they are evolving their businesses to take advantage of intelligence to create more meaningful connections with their customers.
Expertise
Our media & entertainment expertise
LTK Soft collaborates with our Media and Entertainment clients to find new ways to engage and profit from today’s digital consumer. With hundreds of projects, LTK Soft Media is uniquely equipped to advise clients in all areas of the media and entertainment industry how the best way to grow profits and remain competitive amid market uncertainty.
